As a consultant I’m on the constant look-out for opportunities to promote my clients and, with time at a premium, it is often difficult to dedicate any effort to promoting myself!
So, this festive season, I decided to create a small campaign to raise awareness of the range of services I offer amongst existing clients and to encourage potential clients to commission me.
Having cultivated a decent amount of followers on the social networking sites I’m active on, I decided to use this medium to communicate a simple message on a daily basis, with a view to creating repetition and cultivating expectation.
To tie in with the season, I chose to adapt the festive classic The 12 Days of Christmas incorporating details of an existing or past client, details of a service or skill, and driving traffic through to my website.The ultimate call to action was to commission me…obviously!
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